Jarrod Mee AS Media: the marketing of salt!

The marketing of salt

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Glossary

Production - The concept of the film is developed from idea, to script, to filming and editing.

Marketing - Publicity for the film in all countries of release to create interest/hype in the lead up to the theatrical release.

Distribution - Supplying the product/film to cinemas in hardware/software.

Exhibition - the showing of the film to audiences.

Denotation - The literal or primary meaning of a word, in contrast to the feelings or ideas that the word suggests.

Connotation - An idea or feeling that a word invokes for a person in addition to its literal or primary meaning. Production - The concept of the film is developed from idea, to script, to filming and editing.

Marketing - Publicity for the film in all countries of release to create interest/hype in the lead up to the theatrical release.

Distribution - Supplying the product/film to cinemas in hardware/software.

Exhibition - the showing of the film to audiences.

Denotation - The literal or primary meaning of a word, in contrast to the feelings or ideas that the word suggests.

Connotation - An idea or feeling that a word invokes for a person in addition to its literal or primary meaning.

High Production Values - This is when the film has better resources because there is a higher budget available.

Blockbuster - A move, book or other product that is a great commercial success.

Above The Line Costs - Money spent before filming e.g. cast.

Below The Line Costs - Physical costs during filming e.g. Extras, food.

Media Conglomerate - Describes companies that own large numbers of companies in various mass media e.g. TV, radio.

Subsidiaries - A company controlled by a hold company.

Jarrod Mee AS Media

Thursday, 6 October 2011

the marketing of salt!

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